Press release and evaluation

Hey,
today I would like to present you my first press release which I wrote about a fictional company called "Hazel".
Our task was creating in groups of five a new strategy in order to rise the profits and making "Hazel" more competitive in the global market.
Therefore, our group acted like real managers and developed a new product. Furthermore, we presented and explained in an PP-presentation how we would like to change the business in order to expand our market share of men's products through widening our product range.

Preparing this assignment, I used several frameworks from the internet making it as professional as possible.

Here the original Text with the Boilerplate giving factual information of Hazel.

HAZEL’S HAIR HOLDER –

INTRODUCTION OF AN INNOVATIVE BEAUTY PRODUCT FOR MEN

GRONINGEN,NL November 28, 2011 –  Hazel, one of the global largest direct sellers of cosmetics and beauty products, releases their newest product innovation especially for men, called “Hazel’s Hair Holder”. Their product slows the degree of hair loss down and is especially developed and created to target on the receding hairline.

More focus on the male anti-age beauty market

Lennard Weiss, Chief Executive Officer of Hazel, stated “Hazel’s Hair Holder, is our answer to an emerging market of anti-aging products specialized on the needs of men, this innovative product is a solution for many mid-aged men to “freeze” their loss of hair and with that their chance to keep their beauty for many years. This product is innovative and we will build up a broader range of beauty products on it, especially for men to raise our share for beauty men products on the global market ”

Natural ingredients

“Hazel’s Hair Holder” is completely based on natural ingredients and therefore free from chemicals that might harm the scalp. Furthermore, it also aids their consumers with a fostering effect on the scalp and also strengthens the hair structure. This contributes to an ever-present feeling of well-being.

New slogan and advertisement campaign

Supporting their product, Hazel also launched a new advertisement campaign with a catching slogan: “Freeze Your Loss of Hair!”

Additionally, Hazel also introduced a new logo showing hazelnuts to illustrate their relationship to natural ingredients.

All in all, “Hazel’s Hair Holder” is an innovative product for the emergent anti-aging market for men based on natural ingredients and supported by an eye-catching campaign.

END

Hazel was founded 1886 in New York City and operates global as the world’s largest direct seller of cosmetics and beauty products with more than 42000 employees.

Their CEO Lennard Weiss is running the company since 2000.

Hazel’s priority is to deliver premium cosmetic and beauty products at obtainable prices to men and women of all ages.

Hazel Incorporation, New York City, New York.

Website:  www.hazel.com

#

Following our presentation slides providing the audience with our new marketing strategy as well as information about our new product.

Hazel

View more presentations from Lennard666.

Following, an illustration showing my evaluated press release.
The use of different kind of word is highlighted by different colors.

"The average 'near-native' (C2.2) ratio is: 70:10:10:10"

Evaluated text written by myself:        71:7:7:15

My Explanation for the use of 15% of "Off-List Words" is that the program from the webpage  http://www.lextutor.ca/vp/eng/

determined the company name as an "Off-List Word" and through the frequently use this is also expressed in the evaluated statistic.

University Exam and Memo Report

Hello everybody,
The last weeks were really exhausting, I had to study a lot for my exams.
I wrote exams in all my subjects especially my first one in English.
Later on, I will explain you have I prepared myself for this Exam.
Anyhow, it was a very exciting day today.
We got the grades of our English exam as well as the second Memo Report.
To shortcut, I passed both and I am especially satisfied about the Memo Report.
As I told you I tried to make it as professional as possible.
Thereby, I also tried to minimize mistakes in Grammar and other fields of Errors.
With the "Self-check Error List" provided by our teacher, I now can look for all my mistakes and the frequency I used to do those mistakes.
Following, our "Self-check Error List":

Evaluating both Memo Reports I recognized that I will have to focus in future more on the use of gerunds.
Furthermore, I think I could have easily avoid the spelling mistakes by giving my reports to others to check them on mistakes.
I will work with and on this list furthermore to gain more academic writing skills.

Concerning my English exam I would like telling you how and why I prepared for my Exam.
Firstly,  I tried to refresh and to refill my knowledge of academic business vocabulary.
Therefore, I learned the Academic Word Lists by heart.
I used a special vocabulary learning program for that. This was facilitating looking for words that I already knew and that I still had to learn.
For MAC-user I can recommend a freeware called "Provoc" published on following webpage:
http://www.arizona-software.ch/provoc/

Furthermore, I made use of an example exam that we discussed a weeks  before the actual real exam.
This was contributing, because with that I was able to focus more on my actual problem parts of the exam that were for instance linking words as well as special words from the AWL.

I would like to end this entry with a funny exam situation ;)

Evaluation of my memo report II

Hello everybody,

I have to say, I am really excited about the grade of my second memo report we had to hand in.
I really learned from my mistakes and I tried to make the report as professional as possible.
Furthermore, I used the program of: http://www.lextutor.ca/vp/eng/ to evaluate my used words again.
My results are as follows:

Compared to my last report, I must say that I really improved the use of wordlist two vocabulary.
To make things clear, you can find a comparison below between a native speaker and myself:
Native speaker:
70% list one
10% list two
10% AWL
10% Off-List
Myself:
72.01% list one
09.13% list two
09.53% AWL
09.33% Off-List

I think, this is a fine step into the right direction but, of course, I still have to improve further on.

All in all, this showed me that it is possible to make improvements! Moreover, it is really helpful to make use of the possibilities the world wide web is offering to us. Online-applications can contribute to our knowledge and help us heading forward to our aims.
In my case: writing and speaking academic business English.

With this in mind,
have a nice day,

Lennard

Combine fun and learning!

G'day,
to start with an Australian salutation.
Today I would like to inform you about something really helpful, if you are not a native English speaker.
During our last meeting of "SPAA" (a meeting with our student-coach), we took a test, that differentiated us into different learning styles
Those are:
-Auditory Learners
-Visual Learners
and
-Tactile/Kinesthetic Learner

My outcome: Auditory Learner

After the tutorial I thought about it and I concluded that it always was really helpful for me to watch English spoken TV. I learned pronunciation and spelling of many words knowingly, that most of the "MTV English" is not appropriate to learn academic English. In total it was still contributing to my proper English. Futhermore, I remembered that during my travels, all people coming from countries, where English TV-shows were not synchronized spoke English more fluently than other countries.
Just to list some: Netherlands, Sweden, Denmark, Norway.

So why not combining  fun and learning, by watching more English spoken TV!?
Find a nice example hereunder:

Evaluation of my memo report

Hello everybody,

today I want to tell you something about an interesting website, which our teacher provided us with.
The link: http://www.lextutor.ca/vp/eng/
It is useful to evaluate any kind of English texts.
The program is searching for the frequency of words, that have been used.
It is separrating:
1.) K1 (most frequent 1000 words of English)
2.)K2 (second most frequent 1000 words of English)
3.)AWL (the 570 most frequently used words in academic texts across subjects)
4.) Off-list (the remainder which are not found on the other lists)

During our tutorial we had to perform like real managers negotiating about a topic, which was the expansion of a polish airport. Afterwards, we wrote a memo report about our negotiations.

I used the program of the website to look at my personal statistic of used words.
Following my findings:

The typical educated native speaker result is 70% from first 1000, 10% from second thousands, 10% academic and 10% less frequent words.
In conclusion, I realized that I used to many words from the first list (77.04%) and less words from second one (5.19%).This showed me, that I have to focus more on using those words to improve my writing in English, to come closer to the result of  a typical native speaker.

Make the best out of your English and have a nice day,

Lennard